THE PERSIAN LEAPS RELEASE ‘ELECTRICAL LIVING’

Electrical Living

The Persian Leaps - Electrical Living

Minneapolis-based power-pop/jangle-pop outfit The Persian Leaps recently released a new LP, entitled Electrical Living, a title taken from an appliance brochure’s phrase for suburban dwellers of the ‘50s and ‘60s. The brochure indicated the possibilities inherent in the future were to be found by purchasing state-of-the-art refrigerators and stoves.

Electrical Living

The Persian Leaps

Singer-guitarist Drew Forsberg concocted the expression The Persian Leaps while sitting in a Greek Archaeology class in college, followed by writing music under the name. In 2012, he formed a band utilizing the name. The band’s goal was perform and record potent, jangly music à la The Smiths, Guided by Voices, and Teenage Fan Club.

In 2013, The Persian Leaps released their debut EP, Praise Elephants, followed by 2014’s Drive Drive Delay, followed by another EP in 2015, High & Vibrate. Your City, Underwater came out in 2016, followed by the band’s fifth EP, Bicycle Face. 2018 marked the release of Pop Goes That Crunch, an anthology of the band’s best songs.

After 2017’s Bicycle Face, the band dispersed, with Forsberg keeping The Persian Leaps alive as a studio project, working with Jon Hunt. Electrical Living is the outcome of the pair’s collaborative efforts. More than satisfied with the album, they are already at work on another album.

Rife with British jangle pop flavors, the tune radiates glittering colors.

Encompassing 11-tracks, Electrical Living starts off with “The Art Form,” a short gleaming intro to the entire album. Highlights on the album include “Expert Witness,” opening on glistening guitars riding a plump bassline and tight pummeling drums. Rife with British jangle pop flavors, the tune radiates glittering colors.

“Sweet Nothings” blends jangly driving guitars and Police-like tonality with contagious new wave-lite savors, producing a magnetic sound that worms its way into your ears, refusing to let go. I love the sparkling guitars on the intro to “The Problem Is,” reappearing throughout the tune, adding tasty luminous accents juxtaposed against the hefty bassline.

“Chalk Line Behemoth” delivers propelling pop-punk energy topped by doo-wop vocal harmonies and taut metallic guitar riffs. “When I Can See” is my favorite track because of its delicate polished guitars, glossy and jangly, traveling on new wave textures.

Electrical Living is excellent, awash in lustrous shimmering colors conveyed on infectious rhythms and burnished vocal textures.

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