Carly Rae Jepsen - Emotion Side B
Only Carly Rae Jepsen could have her entire fandom go to town over a song masquerading as an anthem for commercialism.
Last month, the artist released EMOTION Side B—a discreet and thoroughly unprompted EP follow-up to 2015's EMOTION, consisting of eight tracks thought lost to early cuts (or perhaps final, in one or two cases). Not at all fitting the expectation of rejected material, EMOTION Side B plays with similar sensibilities as “Side A,” with ‘80s-sounding production, electro-pop experimentation, and the staple "ohhhh”s, making it the perfect gift to fans of the mostly unsung album.It's a refreshingly unconventional execution to convey one’s inability to sit in the hard truth of a situation.
The seventh track, "Store," is a bizarre creation with a wild pivot. Taking a cue from the popping production of "Emotion," the song sees Jepsen smoothly waxing about a dying relationship, announcing "I'm not good at goodbyes" as a preamble for the action she's about to take. Then the chorus hits and she repeats that she's going to the store? OK.
It's a refreshingly unconventional execution to convey one’s inability to sit in the hard truth of a situation.
The unexpected turn may make you laugh at the ridiculousness, but "Store" succeeds because of this gambit. It's a refreshingly unconventional execution to convey one’s inability to sit in the hard truth of a situation.
Fans have also responded with a new set of memes that follow in the tradition of the ones created for "Run Away With Me" from Emotion. "Store" has accelerated things to a whole other level, as the song's lyrics beg for hilarious interpretations—in retail settings and otherwise. Our favorites are below:
