Toronto producers Atom and Bluxz recently released a new music video. It’s called “Love Never Dies” and features the vocal talents of Dallas and 5Star.
Frankly, there’s not much information available on either Atom or Bluxz. All I know is they’ve both worked with some big name artists. Bluxz has worked with Daxz and Killy, while Atom is a Gold Certified producer, who has worked with Universal, Warner, Sony, and OVO. He won song of the year in Belgium for his co-write of “In The Mood.” Rumor has it he has a great ear for what works and what doesn’t, and manages to pull extraordinary performance out of artists.
“Love Never Dies” came about like this: Atom and Bluxz were playing the instrumental in the studio and Dallas and 5Star heard it and were captivated. So they wrote the hook overnight. Apparently, the two producers, Atom and Bluxz, along with the two vocalists, Dallas and 5Star, have formed a kind of collective.
In a sense, it’s moot. What’s pertinent is the music. And the music is stellar.
“Love Never Dies” totally slaps. The harmonic flow combined with the two femme fatale voices really holds this song down.
“Love Never Dies” opens on pulsing synths, followed by a potent trap beat and the entry of 5Star’s voice, which is grand, full of snarling tones and a tight flow. When Dallas jumps in, her slightly deeper voice really kicks the song in the ass. The interplay between the two voices is luscious, sensual, and wickedly alluring.
The harmonic stream wavers and undulates on simmering, oozing colors from the synths that throb and glow with iridescent energy. A skiffing guitar infuses the tune with thick, dirty, scratching tones, adding to the song’s sonic pressure.
“How’m I gonna lie / I was fucking with your feelings / Didn’t think I’d feel this / I can’t keep my hands off you / I know you want this / I want this / I’m sorry though / Don’t mind me / Cuz my mind’s in other places.” And then the killer line on the chorus: “We can never say goodbye / Cuz this love never dies.”
“Love Never Dies” totally slaps. The harmonic flow combined with the two femme fatale voices really holds this song down.